Interactive display wall create an immersive, big-screen experience that never fails to capture eyeballs. They’re easy to update and use for multiple messages—your own or someone else’s. But video walls are large investments that have their challenges: Both installation and content creation require planning and expertise to be effective and avoid any equally large errors. How can you use videowall to deliver impactful messages to your audience and make the most of your investment? Here are five tips that will help you reap the maximum benefits. Identify and Understand the Goals Behind Installing Your Videowall Simply installing a video wall because your competitors are doing so is bad business. Instead, base your decision on the tactics you want to use to market your brand, and how adding a video wall integrates with those efforts. The first question to ask before you pour any money into a video wall is: Why do you need one? It’s wise to consider the following fac...